LIBROS DEL AUTOR: antonella la rocca

2 resultados para LIBROS DEL AUTOR: antonella la rocca

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  • Customer-Supplier Relationships in B2B
    Antonella La Rocca
    This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an...
    Disponible

    134,40 €

  • Customer-Supplier Relationships in B2B
    Antonella La Rocca
    This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an...
    Disponible

    48,32 €