LIBROS DEL AUTOR: antje walliser

2 resultados para LIBROS DEL AUTOR: antje walliser

antje walliser Eliminar filtro Quitar filtros
  • Successful Branding - A critical examination of Customer Experience Management for Persona International
    Antje Walliser
    Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.5, European School of Business Reutlingen, language: English, abstract: The aim of this thesis is to critically examine and empirically test the branding approach Managing the Customer Experience by Smith and Wheeler. A compariso...
    Disponible

    33,09 €

  • Successful Branding
    Antje Walliser
    Inhaltsangabe:Abstract: In a highly competitive business world, differentiation is an essential key to success for companies. Branding has been a long discussed method to create such a necessary competitive advantage, however an effective and smart branding approach is necessary to ensure success, as the quote of Richard Branson shows. The American company Persona Internation...
    Disponible

    178,93 €