LIBROS DEL AUTOR: anthony m kent

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  • Customer Journeys in Fashion
    Anne Peirson-Smith / Anthony M. Kent / Yuri Siregar
    This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys...
    Disponible

    218,57 €