LIBROS DEL AUTOR: annika lenart

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  • I Changed My Mind
    Annika Lenart
    I Changed My Mind'I changed my mind' is a case study aimed at investigating backward chain management. Returns are often interpreted as negative occurrences and can be seen as the last 'block' in a supply chain. However, this study illustrates is that returns are a great source for customer profiling and can lead to an increase in market shares if managed correctly. This resear...
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    60,57 €