LIBROS DEL AUTOR: anne marie hede

1 resultados para LIBROS DEL AUTOR: anne marie hede

anne marie hede Eliminar filtro Quitar filtros
  • Museum Marketing
    Anne-Marie Hede / Ruth Rentschler
    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ’customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum se...
    Disponible

    106,84 €