LIBROS DEL AUTOR: anne m cooper

2 resultados para LIBROS DEL AUTOR: anne m cooper

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  • SilverComm
    Anne M. Cooper / Young Joon Lim
    The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course. ...
    Disponible

    89,42 €

  • SilverComm
    Anne M. Cooper / Young Joon Lim
    In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less than 10% of their budgets to this vital and vibrant market! It is imperative that the strategic communicati...
    Disponible

    43,74 €