LIBROS DEL AUTOR: anne m cooper

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  • SilverComm
    Anne M. Cooper / Young Joon Lim
    In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less than 10% of their budgets to this vital and vibrant market! It is imperative that the strategic communicati...
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    43,74 €