LIBROS DEL AUTOR: anne jillian castillo

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  • Factors Influencing Physicians in the Adaption of E-Detailing in the In-Vitro Diagnostic Industry
    Anne Jillian Castillo
    The pandemic has accelerated the necessity for in-vitro diagnostic (IVD) companies to integrate digital and traditional sales strategies effectively. This study, recognized as the first known research worldwide to explore e-detailing in the IVD industry, investigates the factors influencing physicians’ adoption of e-detailing within this sector. It delves into how socio-demogra...
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