LIBROS DEL AUTOR: anna katharina frison

2 resultados para LIBROS DEL AUTOR: anna katharina frison

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  • User Experience Is Brand Experience
    Anna-Katharina Frison / Felix van de Sand / Pamela Zotz
    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-...
    Disponible

    68,32 €

  • User Experience Is Brand Experience
    Anna-Katharina Frison / Felix van de Sand / Pamela Zotz
    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-...
    Disponible

    48,29 €