LIBROS DEL AUTOR: ann kathrin veenendaal

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  • Toward a Better Understanding of Rule-Breaking Market Behavior
    Ann-Kathrin Veenendaal
    This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent...
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    136,15 €