LIBROS DEL AUTOR: aniruddha ghosh

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  • Marketing Practices in Micro and Small Food Processing Enterprises
    Aniruddha Ghosh
    In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by ...
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    41,37 €