LIBROS DEL AUTOR: andy rohm

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  • Herding Cats
    Andrew Rohm / Andy Rohm / Michael Weiss
    One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much so thatkeeping pace with the...
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    18,76 €