LIBROS DEL AUTOR: andrew chi fai chan

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  • CUSTOMER NEEDS AND STRATEGIC MANAGEMENT
    Andrew Chi-fai Chan / CHAN ANDREW CHI-FAI / Conrad Wong / Joseph H L Ko / JOSEPH H L KO CONR ANDREW CHI-FAI CHAN
    Often, 'Customer First', or even 'Customer as the Sole Purpose', has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.This book develops a 'Left-Right Circles' theory where customer needs...
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    89,29 €