LIBROS DEL AUTOR: andreas mebert

1 resultados para LIBROS DEL AUTOR: andreas mebert

andreas mebert Eliminar filtro Quitar filtros
  • An Analysis of W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy
    Andreas Mebert / Stephanie Lowe
    In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other...
    Disponible

    11,64 €