LIBROS DEL AUTOR: andrea runfola

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  • Internationalization of Luxury Fashion Firms
    Andrea Runfola / Matilde Milanesi / Simone Guercini
    Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed f...
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    171,16 €