LIBROS DEL AUTOR: andre turcotte

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  • Political Marketing Alchemy
    André Turcotte
    Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance ...
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