LIBROS DEL AUTOR: ananthalakshmi m

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  • Modern Consumer Behavior
    Ananthalakshmi M
    In an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer behavior has become more critical than ever. Modern Consumer Behavior delves into how modern-day consumers think, act, and engage with products, services, and brands. This book explores the psychological triggers behind purchasing dec...
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    47,76 €