LIBROS DEL AUTOR: analogbei mathew

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  • Retail Entry Strategies for emerging markets
    Analogbei Mathew
    Available evidence on foreign direct investment often call for firms to try to reduce their stake in uncertain markets by utilizing the collaborative entry strategy in these markets. Based on a case study of over a dozen foreign retail firms in an emerging market in sub-saharan Africa, this project provides arguments to show the reverse could be the case for such uncertain mark...
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    84,36 €