LIBROS DEL AUTOR: ana andjelic

2 resultados para LIBROS DEL AUTOR: ana andjelic

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  • Hitmakers
    Ana Andjelic
    In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. ...
    Disponible

    54,43 €

  • The Business of Aspiration
    Ana Andjelic
    The Business of Aspiration is about how consumers’ shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy...
    Disponible

    64,46 €