LIBROS DEL AUTOR: amna al hammadi

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  • Nation Brand
    Amna Al Hammadi
    For years, countries have been leveraging so-called ‘soft power’ to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena.The establishment of alliances at state level and the expansion of soft power is now a fundamental tool fo...
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    8,12 €