LIBROS DEL AUTOR: amir masood

1 resultados para LIBROS DEL AUTOR: amir masood

  • Celebrity endorsement affecting consumer’s attitude towards the Ads
    Amir Masood
    This study has been conducted on ’Celebrity endorsement affecting consumer’s attitude towards the advertisement and purchase intension’ to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer’s behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can en...
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    60,24 €