LIBROS DEL AUTOR: amelie winters

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  • Omni-Channel Retailing
    Amelie Winters
    Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integrati...
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    133,72 €