LIBROS DEL AUTOR: alissa quart

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  • Branded
    Alissa Quart
    Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look ...
    Disponible

    28,15 €

  • Branded
    Alissa Quart
    Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing showing how they are taught to market to each other ...
    Disponible

    23,51 €