LIBROS DEL AUTOR: alisha lyndon

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  • The ABM Effect
    Alisha Lyndon
    Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.Account-Based Marketing (ABM), pioneered by Ly...
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