LIBROS DEL AUTOR: aline kramer

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  • Low-Income Consumers as a Source of Innovation
    Aline Krämer
    The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. ...
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    66,08 €