LIBROS DEL AUTOR: alice moseley

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  • Nudge, nudge, think, think
    Alice Moseley / Peter John / Sarah Cotterill
    How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of ’light touch interventions’ or ’nudges’ proposed in Richard Thaler and Cass Sunstein’s highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a ’think’ strategy that cal...
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