LIBROS DEL AUTOR: alexis papathanassis

4 resultados para LIBROS DEL AUTOR: alexis papathanassis

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  • Cruise Business Development
    Alexis Papathanassis
    Thisbook addresses innovation management and product development in the cruisetourism industry. It explains how experience management has evolved from astrictly company-level, product- or service-focused tactical task to anindustry-wide strategic challenge, and analyses the role of intangiblereputational aspects of cruise experiences, as well as peripheral componentsand stakeho...
    Disponible

    210,05 €

  • The Long Tail of Tourism
    Alexis Papathanassis
    The ’long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential. ...
    Disponible

    103,45 €

  • Cruise Sector Growth
    Alexis Papathanassis
    Despite representing a fairly small fraction of global tourism activity, the cruise sector has been experiencing a steady growth rate over the last years. The 1st International Cruise Conference (ICC) and its proceedings documented here face the changes which accompany this process of growth. The corresponding refereed papers are organized under the f...
    Disponible

    122,02 €

  • Post-Merger Integration and the Management of Information and Communication Systems
    Alexis Papathanassis
    Alexis Papathanassis postulates that ICS ought to be treated as a complex and demanding management process and that it should be acknowledged as a key enabler of merger value realization. The application of his 'Post-merger information and communication systems framework' (POMICS) on a real-life post-merger integration situation in a tourism company s...
    Disponible

    133,78 €