LIBROS DEL AUTOR: alexander sann

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  • The Preference-Driven Lead User Method for New Product Development
    Alexander Sänn
    Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further c...
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    66,45 €