LIBROS DEL AUTOR: alexander dierks

1 resultados para LIBROS DEL AUTOR: alexander dierks

alexander dierks Eliminar filtro Quitar filtros
  • Re-Modeling the Brand Purchase Funnel
    Alexander Dierks
    Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. T...
    Disponible

    124,36 €