LIBROS DEL AUTOR: alessandro patruno

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  • Eco-sustainability in the Denim industry
    Alessandro Patruno
    This study investigates the topic of Eco- sustainability in the Jeanswear sector. The objectives are (1) to focus on Sustainable Development and Green Marketing in the Denim industry, (2) substantiate all of the theory through the tangible case of Levi's® Eco Jeans and (3) rank the factors that consumers value while making jeans purchase decisions. The survey instruments ...
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    67,18 €