LIBROS DEL AUTOR: alejandro marcel schonhoff

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  • Does Multi-stage Marketing Pay?
    Alejandro-Marcel Schönhoff
    Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B‑to‑B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary c...
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