LIBROS DEL AUTOR: aleck chao hung lin

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  • An Omnichannel Strategic Framework
    Aleck Chao Hung LIN
    Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate ...
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    65,01 €