LIBROS DEL AUTOR: alecia swasy

3 resultados para LIBROS DEL AUTOR: alecia swasy

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  • A Wall Street Guidebook for Journalism and Strategic Communication
    Alecia Swasy
    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-wor...
    Disponible

    80,33 €

  • How Journalists Use Twitter
    Alecia Swasy
    How Journalists Use Twitter analyzes how Twitter has changed the routines and coverage strategies of four U.S. metropolitan newspapers. This book addresses newsroom work through the lens of four different communications theories—diffusion of innovation, boundaries, social capital, and agenda-setting theories. ...
    Disponible

    54,92 €

  • Soap Opera
    Alecia Swasy
    Behind Procter & Gamble’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as 'the Kremlin.' P&G’s wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chill...
    Disponible

    22,32 €