LIBROS DEL AUTOR: albert bensoussan

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  • Omni-personal Luxury
    Albert Bensoussan / Arnaud Rossi / Rebecca Schmitt
    Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build per...
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    56,06 €