LIBROS DEL AUTOR: alan seymour

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  • Digital Sport Marketing
    Alan Seymour / Paul Blakey
    Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and e...
    Disponible

    86,84 €