LIBROS DEL AUTOR: alan r andreasen

1 resultados para LIBROS DEL AUTOR: alan r andreasen

alan r andreasen Eliminar filtro Quitar filtros
  • Social Marketing in the 21st Century
    Alan R. Andreasen
    The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to ...
    Disponible

    143,98 €