LIBROS DEL AUTOR: alan fyall

1 resultados para LIBROS DEL AUTOR: alan fyall

  • Tourism Marketing
    Alan Fyall / Brian Garrod
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within t...
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    51,13 €