LIBROS DEL AUTOR: ahmet bayraktar

1 resultados para LIBROS DEL AUTOR: ahmet bayraktar

ahmet bayraktar Eliminar filtro Quitar filtros
  • Relationship Marketing Re-Imagined
    Ahmet Bayraktar / Can Uslay / Naresh K. Malhotra / Naresh KMalhotra
    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly nee...
    Disponible

    18,46 €