LIBROS DEL AUTOR: adriana calvelli

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  • Internationalizing Firms
    Adriana Calvelli / Chiara Cannavale
    This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV)....
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