LIBROS DEL AUTOR: abu bakar a hamid

4 resultados para LIBROS DEL AUTOR: abu bakar a hamid

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  • Algerian Islamic Banks
    Abu Bakar A Hamid / Elkhansa Medjedel / Noor Inayah Yaakub
    Due to the fierce competitive environment in the banking industry, several service providers implement marketing tactics to compete in order to achieve customer loyalty. Particularly, Islamic banks around the world are struggled to compete against conventional in terms of marketing activities development and gaining customer loyalty. Relationship marketing tactics such as pric...
    Disponible

    20,66 €

  • Political Marketing
    Abu Bakar A Hamid / Hishamuddin MD SOM / Zakari Bukari
    Political marketing is part and parcel of political life. Politicians, government and council departments have incorporate marketing in their pursuit of political goals. They are aware when deciding on policies and service deliverances; understand people they serve and seek votes from them and thus create new segments to target and creation of the political brand to develop an ...
    Disponible

    27,07 €

  • Consumer Dilemma to Purchase Hybrid Car
    Abu Bakar A Hamid / KOOI CHUNG LENG / TOOI AI CHIN
    As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and ...
    Disponible

    20,50 €

  • Positioning Islamic Hotel Tourism
    Abu Bakar A. Hamid / Abu Bakar AHamid / Noor Hazarina Hashim / Nor Zafir MD Salleh
    Several factors contribute to the rapid development of tourism, such as strong economic growth. This result in more disposable income for travel, changing lifestyles and the expansion in transportation industry, which leads to cheaper travel costs and increased demand for tourism products and services is one of the largest and fastest growing economic sectors in the world. The...
    Disponible

    20,80 €