LIBROS DEL AUTOR: aatm prakash rai

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  • Generative AI Chatbots Adoption in Higher Education
    Aatm Prakash Rai / Puneet Kumar Gupta
    This book examines the determinants of Generative AI (Gen-AI) chatbot adoption intention among higher education students in Uttarakhand, India. With the global educational chatbot market projected to reach USD 5.3 billion by 2032, empirical research from Indian higher education contexts remains critically scarce. The study proposes and validates a novel integrated framework com...
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    131,16 €