LIBROS DEL AUTOR: a sherret

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  • Estimation of Product Attributes and Their Importances
    A. Sherret / J. P. Wallace
    At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth­ odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe­ matical and ...
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