LIBROS DEL AUTOR: a luders

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  • Procurement Marketing
    Udo Koppelmann / A. Lüders
    A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for ...
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    66,74 €