LIBROS DEL AUTOR: a j bailetti

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  • Early Stage Market Modeling- Using Theoretical Perspectives
    A. J. Bailetti / Veronica Giggey
    Estimating the size of addressable markets before they exist or are well established,is one of the major challenges faced by marketing and investmentmanagers. Waiting for maturity and then addressing its needs is not a tacticthat many companies are able to accept. The objective of this research is todevelop a method that can be used to estimate the size of emerging markets.The ...
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    72,78 €