LIBROS DEL AUTOR: shah mona n

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  • Marketing Real Estate in India
    Shah Mona N.
    This work is one of its kind in its attempt to understand the functioning of the real estate development market in a growing economy like India. The study involved understanding macro level drivers that affect the development industry (supply side)and the firms’ response to it (micro aspects). From the firms’ perspectives it attempts to find out whether marketing spends on ...
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