LIBROS DEL AUTOR: pfoertsch waldemar a

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  • B2B Brand Portfolio Strategy
    Pfoertsch Waldemar A. / Schaefer Christian Peter
    ’To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays’. - Philip Kotler - Companies whose product offerings include multiple brands know that their brand and company reputation is a valuable asset. Yet what many of them may overlook is how important it is to customer to know what company is behind the brands they buy. Multi...
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    45,36 €