LIBROS DEL AUTOR: manimegalai v

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  • MARKETING OF LIFE INSURANCE POLICIES IN RURAL AREAS
    Manimegalai V. / Sathya Priya P.
    The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The ...
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    107,53 €