Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (378)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • Marketing with Strategic Empathy
    Claire Brooks
    ...
    Disponible

    50,70 €

  • On Curiosity
    Franck Cochoy
    What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether h...
    Disponible

    15,37 €

  • Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
    Norazah Mohd Suki
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement pr...
    Disponible

    301,85 €

  • On-Purpose CEO Presents
    Palliser Jason
    Inside these pages is the culmination of my professional business consulting work, crafted into a book that delivers an “on-purpose” business growth model and transforms the ordinary business into the extraordinary. The core principles are centered on building the best business growth blueprint, which embodies the attributes of a Modern 21st Century Business and meets the consu...
    Disponible

    14,49 €

  • Practical Text Analytics
    Steven Struhl
    In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on ...
    Disponible

    142,66 €

  • When Digital Becomes Human
    Steven Van Belleghem
    WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter’s Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn’t just rely on digital engagement and excellence, b...
    Disponible

    94,56 €

  • Advertising in New Formats and Media
    Patrick De Pelsmacker
    The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. ...
    Disponible

    220,74 €

  • The Participant Principle
    Maya Middlemiss
    'This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simple and easy to read guidelines, and sets out the fundamentals for success in a modern, digital world.' Katie Oakley Founding Partner, MEAT In The Participant Principle, Maya Middlemiss uses her experience working with Saros Resea...
    Disponible

    32,10 €

  • How Cool Brands Stay Hot
    Joeri Van Den Bergh / Mattias Behrer
    While the first two editions of 'How Cool Brands Stay Hot' focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and sugge...
    Disponible

    33,13 €

  • Aplicaciones actuales de la comunicación e interacción digitales
    Eva Aladro Vico / Graciela Padilla Castillo
    El Departamento de Periodismo III viene desarrollando desde hace varios años la iniciativa de convocar a investigadores españoles y de otros países a un Encuentro Internacional que celebra cada comienzo de curso. Con pocos recursos pero mucha ilusión, el Encuentro viene celebrándose ya casi una década. La idea principal es alimentar la siempre necesaria comunicación entre inves...
    Disponible

    28,00 €

  • ARCHITECTING EXPERIENCE
    SCOT R WHEELER
     In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires ...
    Disponible

    93,28 €

  • ARCHITECTING EXPERIENCE
    SCOT R WHEELER
     In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires ...
    Disponible

    40,53 €

  • El espejismo del producto
    Javier Ruiz Medina
    En el mundo actual, en el que la mirada del emisor del mensaje traspasa y cautiva, el lenguaje se vislumbra como una fuerza capaz de influenciar y marcar todo aquello que toca con la propia percepción del emisor, que se convierte en persuasor. Este libro investiga y analiza el mundo de la persuasión en el sector automovilístico, sus técnicas más eficaces. Los puntos tratados pr...
    Disponible

    17,50 €

  • The Discourse of Online Consumer Reviews
    Camilla Vásquez
    The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1, consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and prim...
    Disponible

    64,29 €

  • Doing Business in Russia
    Evgeny Druzhinin / Maxim Avrashkov / Sergey Bakeshin
    This is the 4th edition of the Maxima Legal guide to the principal legal aspects of conducting business in Russia. The handbook offers a brief overview of key elements of the Russian legal regulation covering corporations, contracts, tax, M&A, customs, real estate & construction, public regulation, PPP, WTO, immigration, employment, intellectual property, protection of competit...
    Disponible

    22,02 €

  • Be a Network Marketing Leader
    Mary Christensen
    Learn how to cultivate a sales community that brings out the best in everyone . . . and ensure sustained success! ...
    Disponible

    17,57 €

  • QUANTI MODEL MKT & MGMT (2ND ED)
    LUIZ MOUTINHO & KUN-HUANG HUARNG
    ...
    Disponible

    246,84 €

  • International Marketing in the Fast Changing World
    Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories. ...
    Disponible

    251,77 €

  • Digital Neuromarketing
    Sam Page
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketin...
    Disponible

    17,78 €

  • Value-based Marketing Strategy
    Santiago Lopez
    This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis...
    Disponible

    59,01 €

  • Millennial Moms
    Maria T Bailey
    How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, ...
    Disponible

    48,95 €

  • Unconscious Marketing
    Sam Page
    How Do People Really Make Decisions?   We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on...
    Disponible

    20,25 €

  • Implementing a Comprehensive Research Compliance Program
    The senior research compliance administrator has emerged as a critically important position as universitiesand other research organizations face an increasingly intricate regulatory environment. These administratorsare tasked with a special challenge: ensuring that their institutions conduct safe, ethical, and compliantresearch while also helping researchers understand and meet...
    Disponible

    97,49 €

  • Implementing a Comprehensive Research Compliance Program
    The senior research compliance administrator has emerged as a critically important position as universitiesand other research organizations face an increasingly intricate regulatory environment. These administratorsare tasked with a special challenge: ensuring that their institutions conduct safe, ethical, and compliantresearch while also helping researchers understand and meet...
    Disponible

    140,04 €

  • Consumer Experiences and Emotion Management
    Avinash Kapoor
    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers f...
    Disponible

    18,38 €

  • Practical Text Analytics
    Steven Struhl
    ...
    Disponible

    51,77 €

  • MARKETING ANALYTICS
    ASHOK CHARAN / CHARAN ASHOK
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    192,92 €

  • MARKETING ANALYTICS
    ASHOK CHARAN / CHARAN ASHOK
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    98,36 €

  • The Emotional Shopper
    Leonard Lee
    The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to th...
    Disponible

    96,17 €

  • Brand Meaning Management
    Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. ...
    Disponible

    251,60 €


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