Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (378)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • SELLING SCIENCE
    Richard Lucas / Steven Judge / STEVEN JUDGE & RICHARD LUCAS
    Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that ef...
    Disponible

    21,64 €

  • Application of Gaming in New Media Marketing
    The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collecti...
    Disponible

    282,03 €

  • Strategic Perspectives in Destination Marketing
    Mark Anthony Camilleri
    The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative resea...
    Disponible

    282,34 €

  • MARKETING MANIPULATION
    MICHAEL KAMINS
    Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, ...
    Disponible

    107,75 €

  • Marketing Management in Turkey
    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging m...
    Disponible

    174,87 €

  • Make the Media Want You
    Lisa Brandt
    Veteran broadcaster Lisa Brandt has booked and interviewed thousands of guests. She knows firsthand that people in the media are deluged with pitches for airtime and print space. Sometimes, what’s offered is of value to them. Other times, it’s not. The media must keep its listeners, viewers and readers in mind while making these decisions.PR reps, publicists, business owners an...
    Disponible

    16,61 €

  • Innovation and Strategy
    This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. ...
    Disponible

    215,47 €

  • Comparative Advertising
    Fred Beard
    Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach. ...
    Disponible

    129,11 €

  • Minimalist Marketing
    Joe Fontenot
    Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works. 'Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing.' - Jack Allen, PhD, author of The Mindset for Success 'As soon as I started reading Minimalist Marketing, I had a hard time putting it...
    Disponible

    23,99 €

  • Market Research Methods in the Sports Industry
    Jasenko Ljubica / Neven Šeric
    The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations. ...
    Disponible

    151,03 €

  • Unassailable
    Brent Hodgson
    The world of sales and marketing is changing rapidly. Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions. Because of this, your marketing assets (especially your website) are now the primary sales-generation tool for your business, and your salespeople are quickly becoming a help...
    Disponible

    6,77 €

  • Questionnaire Design
    Ian Brace
    ...
    Disponible

    52,45 €

  • LONG-TERM IMPACT OF MARKETING
    DOMINIQUE M HANSSENS
     Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As ma...
    Disponible

    285,78 €

  • Understanding Research in the Digital Age
    Nina Reynolds / Sarah Quinton
    A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age. ...
    Disponible

    202,84 €

  • Influencer Relations
    Duncan S Chapple / Sven Litke
    2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those rese...
    Disponible

    12,11 €

  • Consumer Culture Theory
    This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world. ...
    Disponible

    184,34 €

  • Marketing Research
    Chahid Fourali / Marwa Gad Mohsen / Riccardo Benzo
    Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. ...
    Disponible

    127,04 €

  • Mastering Market Analytics
    Robert Kozielski
    In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. ...
    Disponible

    184,70 €

  • Qualitative Consumer Research
    Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of 'showrooming' by consumers comparing online prices with mobile devices. ...
    Disponible

    210,32 €

  • Consumer Behavior in Tourism and Hospitality Research
    The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations. ...
    Disponible

    194,18 €

  • Mystery Shopping Mastery
    Steven D Di Pietro
    How to Find The TruthDo you worry about what’s happening at the point of customer contact? Do you worry that you’re not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales.Steven has been in the mystery shopping industry for over 1...
    Disponible

    20,55 €

  • Trade Marketing Focus
    BSc. MA PA Basheer
    Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers—and that’s why in-house marketing is critical.In this guide, Basheer P.A, a successful business strategist, walks you through, how to create  promotional plans and how to execute it, with excellence. The strategies and best practices will help...
    Disponible

    13,04 €

  • Trade Marketing Focus
    BSc. MA PA Basheer
    Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers—and that’s why in-house marketing is critical.In this guide, Basheer P.A, a successful business strategist, walks you through, how to create  promotional plans and how to execute it, with excellence. The strategies and best practices will help...
    Disponible

    27,34 €

  • Neuro Design
    Darren Bridger
    ...
    Disponible

    33,38 €

  • Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
    In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer be...
    Disponible

    269,32 €

  • SEO
    John Slavio
    Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? You're not alone. Read below. Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates...
    Disponible

    14,54 €

  • Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
    The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features inno...
    Disponible

    360,81 €

  • Advanced Customer Analytics
    Mike Grigsby
    ...
    Disponible

    51,81 €

  • Marketing To Mums
    Katrina McCarter
    Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter h...
    Disponible

    17,09 €

  • Experimental Economics in Marketing
    Ernan Haruvy
    As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, adding marketing flavors and theories, introducing new problems, discussing new ways of looking at old problems, and bringing in complementary experimental practices from consumer research. However, it can be difficult to narrowly...
    Disponible

    89,10 €


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