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Innovations in Services Marketing and Management

Innovations in Services Marketing and Management

Innovations in Services Marketing and Management

Goyal

243,06 €
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Disponible
Editorial:
IGI Global
Año de edición:
2013
Materia
Atención al cliente
ISBN:
9781466646711
Páginas:
184
Encuadernación:
Otros
243,06 €
IVA incluido
Disponible

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Sobre IBD

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

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