Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Die Einführung einer Social CRM-Strategie
Die Einführung einer Social CRM-Strategie

Die Einführung einer Social CRM-Strategie

Jmili Mariem

56,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786205940204
56,40 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería 7artes
  • Donde los libros
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Die Verwaltung der Kundenbeziehungen (CRM) ist heute in Tunesien und insbesondere im Bankensektor notwendig, um sich gegen die immer härter werdende Konkurrenz zu behaupten, ebenso wie die Integration sozialer Netzwerke auf allen Ebenen der Marketingstrategie. Diese beiden Begriffe zusammengenommen führen uns zum Konzept des Social CRM. In diesem Projekt habe ich versucht, dieses neue Konzept zu erläutern, das die Kundenbeziehungen in verschiedenen Branchen, wie z. B. dem Bankensektor, erleichtert.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • LinkedIn Lead Rush
    Edwards Drew
    If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important step in the right direction, one last small piece of the “LinkedIn marketing puzzle???' is going to be enough to make it all start happening for you…then th...
    Consulta disponibilidad

    16,59 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • The Ad War
    Matt Hrushka
    Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. ...
    Consulta disponibilidad

    19,03 €

  • Author Power
    Lynn Isenberg
    Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special thanks to SpacePen.com. Author Power is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher...
    Consulta disponibilidad

    39,54 €

Otros libros del autor

  • The implementation of a Social CRM strategy
    Jmili Mariem
    Customer Relationship Management (CRM) is necessary today in Tunisia and in particular in the banking sector, as elsewhere, to face the ever fiercer competition; as well as the integration of social networks, at all levels of the marketing strategy. These two notions gathered in one, lead us to the concept of Social CRM. In this project, I have tried to talk about this new conc...
    Disponible

    56,27 €

  • A implementação de uma estratégia de CRM social
    Jmili Mariem
    A Gestão da Relação com o Cliente (CRM) é hoje necessária na Tunísia e, em particular, no sector bancário, tal como noutros países, para fazer face a uma concorrência cada vez mais feroz; bem como a integração das redes sociais, a todos os níveis da estratégia de marketing. Estas duas noções reunidas numa só, conduzem-nos ao conceito de CRM Social. Neste projecto, tentei falar ...
    Disponible

    56,34 €

  • L’implementazione di una strategia di Social CRM
    Jmili Mariem
    Il Customer Relationship Management (CRM) è oggi necessario in Tunisia e in particolare nel settore bancario, come altrove, per far fronte alla concorrenza sempre più agguerrita; così come l’integrazione delle reti sociali, a tutti i livelli della strategia di marketing. Queste due nozioni, riunite in una sola, ci portano al concetto di Social CRM. In questo progetto, ho cercat...
    Disponible

    56,34 €